Making Loyalty Work. Every-time

We are a Young Company with bright ideas. We believe that the best way to deliver a great program is marry technology with consumers. Making it easier to provide the right solution to the largest possible audience. We use our proprietary tools to execute best in class Loyalty Programs across Consumers, Sales Channels or Employees

Awesome Features

Our Loyalty Engine is cloud based SaaS Solution that can be customised to your companies needs. Hosting it on the cloud makes the solution cost effective and easy to set up and run. No more waiting for months to develop and set up infrastructures.

Instant Reports

Generate your customer reports. Instantly and on the go. No more waiting. You can also generate campaigns on the fly.

Customised Websites

Create customised websites for your Stakeholders, both internal and external. Extend your Brand Identity to your Engagement Programs

Intelligent Delivery

Access your programs from anywhere. On the Web or Mobile. We create the right tools to make access easy. No more waiting to get to office to start the campaign.

Contact Center Integration

We have our own Contact Center Ticketing tool. Zip Tickets to enable you to talk more effectively with your customers. Track every call, email or SMS. Integrate your Social Media feeds. Communicate Better


Get an effective customer support ticket system


Our Services

Creating a loyalty program goes beyond just giving points and a card.
We bring in-depth understanding of the various aspects of the loyalty programs from understanding who your customers are to constructing the programs that appeals to the right audience.

Loyalty Consulting

We help you create and manage the right Engagement Programs for your customers.

Loyalty Marketing

Design and implement the right Communication Plan to engage with your Customers.

Analytics Services

Get the right information. When you need it. We create realtime BI Systems that work.

Application Development

Need to create an App for your Customers? We have your covered. Build your technology. The way you want it.

Hiring & Recruitment Solutions

We use analytics and a proprietary skill mapping tool to ensure we provide the right candidates that fits the bill.

SaaS Solution

Our Technology is dynamic and scalable. No matter what your Technology Maturity. We have the right solution for you.

About Us

Playbook Consultancy Pvt Ltd (PBC), founded in the year 2013, plans to bring about a change in the way companies view Loyalty in India.

Video Intro

Multi Capability

Our team brings a large amount of experience, having worked with multiple organisations where they have either managed or set up loyalty and rewards programs.

o matter what your industry is, we will have a solution that will excite you. Do talk to us.

  • Consult on your Existing Program
  • Planning for a New program
  • Need a low cost Tech Solutions
  • Or Just for a Coffee
We will love to meet you.

Our Process

While we would love to have a very complicated and wow-inducing process
it fortunately is rather simple.













Meet The Team

Our Team is young, dynamic and most importantly, experienced.

Debasis Sahoo


15 years Industry Experience. 10 years managing Loyalty programs for some of the best in India

Shatakshi S

Head - Loyalty Services

Expert in all things Loyalty. With 6 years of experience in creating and managing programs

Dibesh Parida

Senior Engineer

A Engineer with strong skills in Java. Responsible for managing all products for PBC.

Junmoyee Gogoi

Head - Recruitment Services

Junmoyee is an MBA with 2 years of experience. She manages the DCBL Program in the NE

Customer Happiness Meter


Our History

Founded in December 2013

Started as a Consulting Only Company

Started Development of LoyaltyExpress Solution in April 2014

Started Web Development Process in August 2014

Started Zip Tickets development in December 2014

Launched Loyalty Express in January 2015

First Beta of Zip Tickets in February 2015

First client deployment of High-Fidelity for Dalmia Bharat Cement Limited in February 2015

Launched Sei Bella in April 2016

Incubated Glee Rewards & Taxi2Ride in May 2016


Software as a service (SaaS; pronounced /sæs/ or /sɑːs/) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.
Our solution is hosted on Google Cloud Infrastructure. This provides guaranteed uptime and is both secure and scalable to meet the challenge of any organisations data and computing needs.
Our solutions are very cost effective compared to the standard buy and deploy models. Since you do not have to invest in infrastructure and manpower, there are no expensive CapEx costs involved. You will just have to pay a flat monthly or annual license fees.

Fun Facts

So why Loyalty? Let the facts below make a case for themselves.

Percentage of Customers Lost Annually
Probability of Selling to Existing Customers
Unhappy Customers who will never buy
Increase in Profits by reducing Defection by 5%

Reach Out For a Consultation.

Call, Write or Talk to Us about your Customer Challenges.
We will have a solution that is Right for your Organisation

Talk to Us

Playbook Consultancy Pvt Ltd
Registered Office
"Sivani", Shelter Square
Tulsipur, Cuttack, OR 753008.

Corporate Office
205, Second Floor
OCAC Towers,
Acharya Vihar ,
Bhubaneswar, OR 751013.

P: +919972659610